Lips Karina

These lips tell a story

THIS IS
Karina

These lips belong to Karina: 29 years old, a positive Latina who thrives in her favorite city, Amsterdam.

During the day, she works in the tech industry, but she also has a platform where she inspires women to embrace their own path to well-being.

Karina believes that taking care of yourself is not just a trend, but an essential choice that can lead to lasting happiness and self-confidence.

Karina's beauty confessions

1

“My lips are really pale. I've often thought about getting my lips tattooed.”
2

“Weirdest place to touch up? In the airport bathroom or in the elevator on my way to my physio appointment.”
3

“I get up early, but I spend 40 minutes every morning doing my makeup.”

BEAUTY WITH A STORY
Carried by our community.

This campaign is about real women, exactly as they are. Across the country, women from our community appear on billboards — not as polished models, but as themselves. Behind every pair of lips is a story: a woman living her own life — busy mornings, conversations, laughter, doubts, confidence, growth. Small everyday moments that shape who we are.

We give those stories a stage. No polished ideals or specific beauty standards. Because beauty isn’t about becoming someone else. It’s about embracing what you already are.