MERODA
x
Milan Fashion Week

Official beauty partner
for Max Zara Sterck

Come with us to Milan

WATCH FILM

The beauty of simplicity

Before the runway, there’s backstage.

The space where everything comes together. Where the work gets done, and where preparations are made. The space where it all happens; the engine and heart of the show.

But also: a space filled with movement, excitement and chaos. A space where focus and precision are highly valued.

MERODA brings ease through effortless beauty — simple products and routines that create calm, even in the chaos.

Because when everything asks for your attention, beauty shouldn’t. 

We make space for what matters; we value your time.

A backstage diary

  • 13:00 - Call Time

    The city is buzzing. We’re arriving at show location, Fondazione Sozanni, which is typical of Milanese architecture. Industrial and modern, but with allure and elegance - very well suited for MERODA.

  • 13:30 - Hair & make-up

    Backstage is filling up fast, with models, dancers, influencers and crew flying around. It’s always super hectic, but contradictorily enough, everyone felt quite calm. MERODA-calm before the show-storm, it felt like.

  • 15:00 - Catwalk briefing

    The part where it gets serious.The whole team is in hyperfocus on walking through the final adjustments to make this show roll perfectly.

  • 15:30 - First look

    Seeing the full look come together - always a goosebump moment.

    The fashion and beauty look are perfectly coordinated: modern and minimalistic, yet still feminine and elegant.

  • 15:45 - Rehearsal

    Models walk, turn, repeat. Everyone’s getting into the rhythm. There is something magical about seeing MERODA come to life for this big show... It's really going to happen.

  • 16:30 - Touch-ups

    Last checks & adjustments. The final mists of setting spray drifting through the air. MERODA-goodiebags in line for all front row guests.

  • 16:40 - Backstage interview

    In between it all, Romee is sharing her Milano moment with the biggest Dutch reality talkshow, RTL Boulevard, on camera. Of course in her MERODA-bathrobe!

  • 16:50 - Line-up

    The clock is ticking away its final moments. We do our team cheer and take a few deep breaths...

  • 17:00 - Showtime

    … And then Romee walks. So strong, confident, and naturally gorgeous.

  • After - It’s a wrap!

    And just like that, it’s done. MERODA took the world's biggest fashion stage by storm.

    A feeling of pride fills the room - and everybody knows: this is just the beginning.

Your Backstage Essentials

Because life often feels like a runway, your bathroom is backstage.

  • Daily Face SPF 40 broad-spectrum moisturizing sunscreen in a sleek white tube with a metallic gold cap.
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    5 shades

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    €24,95
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  • Meroda Cosmetics Hydrating Lip Tint in Dusty Rose featuring a gold applicator pen and a soft mauve pink satin finish.
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  • Sunkissed Trio featuring Daily Face SPF 40, Hydrating Lip Tint, and Eye Perfecting Shimmer Stick with gold finishes.
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Daily Face SPF 40 broad-spectrum moisturizing sunscreen in a sleek white tube with a metallic gold cap.
NEW

Daily Face SPF 40

Daily Face SPF 40

€29,95
€29,95
€29,95
€29,95
Meroda Cosmetics Changing Foundation SPF 15 bottle featuring a metallic gold cap and color-adapting pigments.
BESTSELLER

Changing Foundation

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€34,95
€34,95
€34,95
€34,95
Meroda Cosmetics Eye Perfecting Shimmer Stick in Mauve shown open against a light background.
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Eye Perfecting Shimmer Stick

5 shades

Eye Perfecting Shimmer Stick

€24,95
€24,95
Mix & Match
€24,95
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Meroda Cosmetics Hydrating Lip Tint in Dusty Rose featuring a gold applicator pen and a soft mauve pink satin finish.
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Hydrating Lip Tint

4 shades

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€22,95
€22,95
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Sunkissed Trio featuring Daily Face SPF 40, Hydrating Lip Tint, and Eye Perfecting Shimmer Stick with gold finishes.
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€58,85 €77,85
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Meroda Cosmetics 2-in-1 Build & Conceal Brush with dual-ended synthetic fibers for blending foundation and concealer
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Meroda Cosmetics Velvet Skin Primer in a sleek white tube with a gold cap for a smooth, pore-blurring makeup base.
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Summer-Proof Edit featuring Daily Face SPF 40, Changing Foundation SPF 30, and Final Touch Setting Spray with gold lids.

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Meroda Velvet Dream Lipstick in Luscious Red featuring open gold packaging on a light neutral background
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Meroda Cosmetics Endless Summer Bundle with Changing Foundation and Velvet Skin Primer on a minimalist beige background.
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Meroda Cosmetics Gilded Lashes Mascara featuring a gold metallic tube and silicone wand for lengthening and volumizing

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Meroda Cosmetics Soft Tan Bronzer in Deep, a creamy stick in sleek gold packaging shown with the cap removed
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Soft Tan Bronzer

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Meroda Cosmetics The Daily Routine Set: Changing Foundation, 2-in-1 brush, liquid blush and shimmer stick on light backdrop.
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The Daily Routine Set

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Meroda Cosmetics The Precision Brow Pencil in Cool Brown featuring an ultra-fine retractable tip and gold barrel

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Meroda Cosmetics The Precision Brow Gel in an open gold tube with a silicone applicator brush on a light background

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The Meroda Starter Set featuring gold Changing Foundation SPF 15, Gilded Lashes Mascara and 2-in-1 Build & Conceal Brush
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The Meroda Starter Set

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Meroda Cosmetics Vibrant Cheeks Liquid Blush in Pink Peony, a radiant pink shade in a frosted bottle with a gold cap
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The Brow Defining Duo featuring The Precision Brow Pencil and Gel in sleek gold metallic casing by Meroda Cosmetics

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Meroda Cosmetics The Full Face Bestseller Set featuring Changing Foundation and makeup essentials in gold packaging.

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Meroda Cosmetics Final Touch Setting Spray in a frosted bottle with a gold cap for a lightweight, hydrating finish.

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Meroda Cosmetics Universal Concealer tube with a rose gold cap, highlighting longwear and creaseproof benefits.

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Meroda Mini Changing Foundation SPF 15 in a white bottle and gold cap for fair to medium skin tones.

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Black pebbled Travel Bag with a structured design and embossed Meroda logo to keep beauty essentials organized

Travel Bag

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Signature Lip Pencil in Perfect Nude featuring a gold metallic casing and creamy tip on a neutral background.

Signature Lip Pencil

4 shades

Signature Lip Pencil

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Meroda Mini Final Touch Setting Spray in a white bottle with a gold cap for a lightweight, hydrating finish

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Meroda Cosmetics Mini Primer white tube with a gold cap, a travel-friendly smoothing base that blurs pores and fine lines.

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Meroda Cosmetics Vibrant Cheeks Blush Brush with soft angled synthetic bristles and a gold handle for a seamless finish

Vibrant Cheeks Blush Brush

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Meroda Cosmetics It's All About The Wing Liquid Waterproof Eyeliner gold metallic pen with a fine precision tip
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It's All About The Wing Liquid Waterproof Eyeliner

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The Effortless Edit gift set featuring Changing Foundation, Gilded Lashes Mascara, and 2-in-1 Build & Conceal Brush.

The Effortless Edit

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Universal Foundation bottle with a rose gold cap, featuring buildable medium-to-full coverage and a natural matte finish.

Universal Foundation

21 shades

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€27,96
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Meroda Cosmetics The Power Trio featuring Changing Foundation, Gilded Lashes Mascara and Eye Perfecting Shimmer Stick in Gold.

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5 shades

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The Essential Brush with a black handle and triangular shape featuring dense bristles for precise, seamless application.

The Essential Brush

The Essential Brush

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€31,95
€25,56
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Bronzer Base Bundle featuring Changing Foundation SPF 30 and gold Soft Tan Bronzer stick on a light background.

Bronzer Base Bundle

Bronzer Base Bundle

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€48,95 €60,90
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Meroda Velvet Dream Lipstick and Signature Lip Pencil in Dusty Rose, a soft neutral rose duo with elegant gold cases.

Perfect Nude Lip Duo

Perfect Nude Lip Duo

€39,95
€39,95 €44,90
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€39,95
€39,95 €44,90
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Blush Discovery Trio with one full-size and two limited edition liquid blushes in pink and coral for a dewy finish.

Blush Discovery Trio

Blush Discovery Trio

€45,95
€45,95 €53,95
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€45,95
€45,95 €53,95
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The Perfect Base Mini featuring Changing Foundation, Final Touch Setting Spray and Velvet Skin Primer in white and gold.

The Perfect Base Mini

The Perfect Base Mini

€37,95
€37,95 €47,85
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Luscious Lips Set with Velvet Dream Lipsticks and Signature Lip Pencils in Perfect Nude and Luscious Red beside holiday box.

Luscious Lips Set

Luscious Lips Set

€64,35
€64,35 €85,80
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€64,35
€64,35 €85,80
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The No-Makeup Makeup Kit featuring Changing Foundation, gold Eye Perfecting Shimmer Stick, and Vibrant Cheeks Liquid Blush.
+ FREE TRAVEL BAG

The No-Makeup Makeup Kit

The No-Makeup Makeup Kit

€67,95
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All-in-One Bundle featuring six Meroda makeup products with elegant gold accents on a minimalist light background.
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All-in-One Bundle

All-in-One Bundle

€95,22
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Meroda Cosmetics Vibrant Cheeks Trio featuring three liquid blush bottles with gold caps on a light background

The Vibrant Cheeks Trio

The Vibrant Cheeks Trio

€63,62
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The Perfect Base featuring Changing Foundation, Final Touch Setting Spray, and Velvet Skin Primer with elegant gold caps.

The Perfect Base

The Perfect Base

€72,97
€72,97 €85,85
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€72,97
€72,97 €85,85
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Effortless Gaze Duo featuring Gilded Lashes Mascara and Mauve Eye Perfecting Shimmer Stick in elegant gold packaging.

Effortless Gaze Duo

Effortless Gaze Duo

€42,95
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€42,95
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The Shimmer Discovery Set featuring three Eye Perfecting Shimmer Sticks and a black textured Meroda travel bag
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The Shimmer Discovery Set

The Shimmer Discovery Set

€62,95
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The Eye Edit: Gilded Lashes Mascara, It's All About The Wing Liquid Waterproof Eyeliner & Mauve Eye Perfecting Shimmer Stick

The Eye Edit

The Eye Edit

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Meroda Cosmetics The Key Essentials bundle featuring Changing Foundation and Gilded Lashes Mascara in gold packaging

The Key Essentials

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The Complexion Duo featuring Changing Foundation SPF 15 and Universal Concealer with gold caps on a light background

The Complexion Duo

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The Glow Getter featuring Changing Foundation and Final Touch Setting Spray in minimalist white bottles with gold caps

The Glow Getter

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Meroda Cosmetics Prep & Set Duo with Velvet Skin Primer and Final Touch Setting Spray in white and gold packaging

Prep & Set Duo

Prep & Set Duo

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Meroda Vibrant Skin Duo featuring Changing Foundation and Vibrant Cheeks Liquid Blush on a light background.

Vibrant Skin Duo

Vibrant Skin Duo

€50,95
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